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PODCAST

Start-up Lust is the podcast that is all about advisoryteam's #cocovestment approach. #cocovestment - that's a holistic and friendly approach of co-founding - consulting + investment - and it transforms start-up frustration into start-up lust... simply tune in here (original production, available in German language only):
NEW BOOK SERIES FOR SMES

VOLUME 1: Influencing (german only)
Social media has certainly arrived in the SME sector. According to a study by GROWWW, around 80% of all SMEs have had a presence on platforms such as Facebook, Instagram, LinkedIn etc. since 2014. However, many of these companies are not yet using a comprehensive social media strategy, which means that they are often not exploiting the full potential of these channels. However, there are numerous tips and strategies on how SMEs can use social media effectively to reach their target groups and achieve their marketing goals. This includes, for example, precisely defining the target group, selecting the right channels and creating an editorial plan.
With this guide, we want to help companies to plan their strategies optimally in order to use social media for their own business success.
ISBN:
9783769311990 - Book with Softcover
9783769393811 - eBook
available online and in bookstores

available online and in bookstores
VOLUME 2: really prompt (german only)
Prompting is often equated with "Google, just differently". Good prompts can not only increase efficiency but also combat the shortage of skilled workers in some areas! However, a lack of knowledge, fear of high costs, and also skepticism and uncertainty about implementation are often reasons for not working with bots. Despite these challenges, there are many success stories that show how medium-sized companies can benefit from the correct use of so-called bots.
With this guide, we want to help companies to optimally plan their strategies in order to use AI for their own business success.
ISBN:
9783769311952 - Book with softcover
9783769332216 - eBook

available online and in bookstores
VOLUME 3: Generation Z (german only)
No generation is more polarizing than Generation Z. And, as we all know, there is a bit of truth in every rumor. Or is there? What makes this generation tick? And what does this mean for the world of work as more and more young people enter the workforce? Will the working models of today no longer exist in the medium term? or is it not at all what we often hear?
With this guide, we want to help companies adapt their strategies to the new generations and make the most of the potential they offer for their own company's success.
ISBN:
9783753441146 - Book with Softcover
9783769365016 - eBook
VIDEOS
advisoryteam® is a guest at DigiKonkret, the podcast of the Digital City of Düsseldorf
advisoryteam® is looking for you - our next working student (m/f/d) IT/Digital Transformation!
Our founding story - The advisoryteam® founders introduce themselves
Cybersecurity - the stepchild of digital transformation
Is e-health really still in its infancy in Germany?
Co-Founder Norbert Adonis Kutscher on Cyber Security in digital health
Please send any request concerning press, media or other PR to presse@advisoryteam.de